IGNOU · M.COM PROJECT · MCOP-001A Study on the Impact of Paid Social Media Advertising on Small-Scale Businesses in Malappuram District.
Exploring how paid social media advertising shapes business growth, customer trust and buying behaviour.
THE RESEARCH
About the Project
✳This study examines the effectiveness of paid social media advertising among small-scale businesses in Malappuram District, with a focus on food and hospitality businesses such as cafes, restaurants and home bakers.
Research objectives- Study paid social media advertising trends and preferred platforms.
- Compare paid ads with organic and influencer-led marketing in generating customer flow.
- Identify technical and budget-management challenges faced by business owners.
- Understand consumer trust in sponsored ads versus personal recommendations.
FIELDWORK TRACKER
Study Progress
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150 planned recordsTargets are based on the approved synopsis. Interview activities are tracked separately.
Survey responses0%
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Research Modules
Choose a section to continue✦Research with purpose. Findings with evidence.Every insight begins with a genuine response.
View project tasks ↗
PRIMARY DATA · GROUP EEntrepreneur Survey
Structured bilingual questionnaire for small-scale food and hospitality businesses in Malappuram District that have used paid social media advertising.
Target: 50 respondents Recorded responses 0
No responses recorded yet.
PRIMARY DATA · GROUP CConsumer Survey
Understand consumer exposure, trust and purchase behaviour related to local business social media advertising.
Target: 100 respondents Recorded responses 0
No responses recorded yet.
QUALITATIVE DATA · GROUP EIEntrepreneur Case Studies
Record five detailed owner interviews. Keep direct quotations separate from researcher summaries.
Target: 5 interviews Interview records 0
No interviews recorded yet.
QUALITATIVE DATA · GROUP CIConsumer Insights
Capture ten personal interactions to understand trust, recommendation and purchase triggers.
Target: 10 interactions Interaction records 0
No interactions recorded yet.
EVIDENCE-BASED REPORTINGAnalytics & Reports
Public visitors can explore anonymous combined findings. The researcher can sign in below to access individual records and export data.
0 / 50Entrepreneur responses
0 / 100Consumer responses
OPEN TO EVERYONE · AGGREGATED ONLYPublic Research Findings
These charts show combined, anonymous statistics only. Individual answers, names, contact details and interview notes are never shown publicly.
—Business owners surveyed
—Consumer insights collected
Monthly advertising budget
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Consumer trust in sponsored ads
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Most influential marketing source
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Customer footfall impact
Only actual consented submissions are included. Categories with fewer than three responses are grouped to protect privacy.
PROJECT MANAGEMENTTasks & Notes
Project work plan and development tasks are tracked in the linked Todoist project.
PROJECT PROFILEStudy Information
Approved research details and working rules.
APPROVED PROJECT TITLEA Study on the Impact of Paid Social Media Advertising on Small-Scale Businesses in Malappuram District.
RESEARCHERMuhsira Panancheri
PROGRAMMEIGNOU · M.Com · MCOP-001
STUDY CENTREPSMO College, Tirurangadi, Malappuram
PROJECT GUIDEDr. Munavver Azeem Mullappally Kayamkulath
RESEARCH INTEGRITYNever invent responses, quotations, statistics, references or findings. Confirm questionnaire changes with the guide.